Show Notes: Set it up and iterated until found the game that worked. Good art helped to make the game feel better to players.
Tested the game with people. Was too complicated, so had to make it simpler.
Also do some playtesting...and publishers help with testing.
Mobile Development Cycle means time is very limited.
Biggest Challenges to Mobile Game Development: 1) Being focused on original IP makes it difficult for publishers and carriers to pick up 2) Handling all the different mobile handsets...making sure the game works on them, etc.
The Future of Mobile Gaming... 3D was hyped, but not seeing it much.
Location based games talked about, but it hasn't happened yet.
Can be successful with 2D games that aren't connected.