Supersonic Ads, A Way to Monetize Your European Players

Gil, from Supersonic Ads, talks about the payment platform focused monetizing European players

You can download the podcast here…
http://www.indiegamepod.com/podcasts/engage-expo-supersonic-ads-interview.mp3

Or listen to it here…

Show Notes:
Interviewer: I’m here at the San Jose Engage Expo and with me is a special guest. How about you introduce yourself?

Gil: I’m Gil from Supersonic Ads. I’m the CEO and Founder of the company.

Interviewer: What’s that about?

Gil: Supersonic Ads is an offer payment platform similar to the other U. S. based companies here in the show. The difference is that we’re focused on European markets.

Interviewer: When you say you are focused on European markets, then how do you offer an advantage for small indie game developers or small game developers or game development studios that have players in Europe?

Gil: Well, basically, any player, sorry, any developer that has traffic in Europe, we can monetize their audience much better simply by the fact that we have much more offers in Europe, local relationships with advertisers, full translation and full localization for the offers.

The bottom line is higher effective CPMs, more revenue for the developer and also a better experience for the users.

Interviewer: When you say translations, is that really important, do you think, for offers, or does it even matter?

Gil: It’s very important in most of the countries in Europe, like Germany and France and Italy. First of all, users don’t speak English as well as other countries, and more important it’s much more reliable. And it will give the user the confidence that he is paying for something that he is going to get and the conversions, bottom line, are much higher.

Interviewer: Can you talk about some of the challenges that developers may face if they try to have players in Europe, or even getting players in Europe to pay for stuff or to use these offers?

Gil: Well, first I’d say Europe is a great market to focus on. It’s pretty new. It’s evolving. It’s growing. It’s not too much to it. You just need to translate your game and that’s it. The habits are the same, but without translation it’s not going to work.

Interviewer: When you say translate, what languages do you think are important for someone who’s got a game that’s in English?

Gil: I’d say German is a great language. French, Italian-Italy is growing very quickly now-and Spanish, of course.

Interviewer: You know, a lot of these European players understand English. I know the offers can be translated, but does it really matter that the game itself is translated?

Gil: Well, I guess it really depends on the game. If the game is pretty intuitive not too much textual, so it’s not so important. The offers and payments solution definitely have to be translated because that’s where the user opens his wallet. But it really depends on the game, I guess.

Interviewer: Based on your experience then and what you’ve seen of the games in Europe, what suggestions do you have for developers that want to tackle the European players, keep them engaged and stuff like that?

Gil: I guess it’s about the same what you see out throughout the U. S. social type of games, sports – Europeans love sports mostly, of course. Football is going to be huge next year.

Interviewer: Which is soccer in the U. S.

Gil: Soccer, of course, sorry. And any kind of skill games, you know. I would say anything that has competition in it would be very strong.

Interviewer: Where can developers then sign up for your service and start using it?

Gil: It’s pretty simple. Go to SupersonicAds.com.

Interviewer: And how do you spell that?

Gil: Super, Super sonic is s-o-n-i-c, ads a-d-s .com

Interviewer: Great. Thank you very much.