If the developers of “Threes” cloned themselves, they would have been more successful…

A few months ago, I wrote a post about how developers need to clone themselves.

It may seem silly, but in the mobile space, there are always folks preying on the next big hit. For most people, it is so much more motivating and easier to work on a game once they know it will be successful — hence the clones.

The clone folks also don’t have much vested in the idea so are willing to experiment. They have nothing to lose. So they can play around with design changes, business models, and giving away the game for free.

Anyways, the “Threes” developers wrote a post about the cloning of their game…the clones called “1024” and “2048”…

Sometimes the clones do add innovations to the original game design. Sometimes they don’t.

But I think the real story is that original developers need to clone themselves. By flooding the market with clones, you help to keep your original work successful. The clones can be variations and experiment with new business models and game design ideas. You can even place ads in the clones to promote your main game.

It may seem silly, but what other choice would you have? Sometimes the most successful games are the most simple. So they are really easy to clone.