Podcast Interview: Using Super Rewards to Make More Money From IPhone Games

Adam, president of Super Rewards, talks about a new way to make money from your IPhone games

You can download the podcast here…
http://www.indiegamepod.com/podcasts/super-rewards-iphone-podcast.mp3

Or listen to it here…

Show Notes:
Interviewer: I’m here at the Game Developers Conference and with me today is a special guest. How about you introduce yourself?

Adam: Hi, I’m Adam Caplan. I’m the President at Super Rewards.

Interviewer: We already talked about how you monetize MMOs, but you also have a special offering for iPhone developers and mobile developers. Can you talk about that more?

Adam: Yeah, sure. We have a solution that iPhone developers can use today. It’s a SDK where they can implement cross promotion advertising offers into their iPhone games as a way to make additional revenue in addition to what they are getting through the App Store.

Interviewer: The thing about iPhone is that they announced their own virtual items platform. How does this either compliment it or compete with it?

Adam: So, we are really excited about that. I think it’s going to be fantastic for developers when it’s up and running. We’re an advertising platform, so we’re very different to hang directly for virtual [?] on the iPhone specifically. On the iPhone and the social media market we do allow people to pay, but it’s just the advertising offers we present on the iPhone. But, it’s a way people could allow users to level up or pay for additional items that is within the game and through completing advertising actions through us.

Interviewer: Do you have any companies or games already using this?

Adam: The two that are using this at the moment are Luke Wars. It’s a role playing game around item collection and another Papaya Pro, which is a multi-game platform where there’s a credit system. The most amazing thing we are seeing here is the CPMs for the advertising are about triple of what we see in the social media space.

Interviewer: Wow.

Adam: Users are absolutely passionate about these games. The click through rates are five times as high as we were seeing on the social media space. So, we think this is going to be a tremendous opportunity in the future for developers to make incremental revenue above what they are making for selling their games or selling their credits through the App Store.

Interviewer: If people want to get started then in putting this in their iPhone game, how would they do that?

Adam: They can come to srpoint.com, s for super, r for rewards, and you can download our SDK there. It’s a very simple process. Most folks who have implemented it have done so within a day. It’s a way to make money tomorrow.

We pay out every two weeks, and there are iPhone developers who are certainly doing hundreds and hundreds of dollars a day with us today and they’re very, very engaged. We’re very, very excited.

Interviewer: Thank you very much.